Social Marketing – “Digital Marketing 2.0, Marketing in the Age of Social.

The digital means are here to stay, and we are only at the beginning of a revolution.

Digital media is here to stay and we are only at the beginning of a revolution that is going to require continuous updating, and to have a creative approach to a future in which the only constant is change.
Filipe Carrera is a professor at various universities in this field, being the coordinator of the Postgraduate Degree in Digital Marketing at IPAM. He wrote to the Marketing Digital na Versão 2.0 (5ª Edição).

Topics

•    The impact of Digital Marketing for organizations.
•    Permission marketing.
•    e-mail Marketing.
•    Targeted advertising.
•    Social Media: Facebook, Twitter, Linkedin, YouTube,...
•    Communication, media-Podcasting, and Vodcasting.
•    Augmented reality.
•    Search Engine Marketing.
•    Google Adwords.
•    Facebook Ads.
•    Public Relations 2.0.
•    Online Reputation Management.
•    Viral Marketing.
•    Mobile Marketing.
•    Crowdsoursing.
•    Review Digital Marketing.

Formats

•    Keynote: 30 to 90 minutes.
•    Seminar: 1.5 to 3 hours.
•    Workshop: 3 to 12 hours.
•    Action-Training: Customize intervention where the learning experience is created by analyzing and solving real issues.
•    Coaching: Individual approach.