El Marketing es cada vez m\u00e1s digital y las redes sociales est\u00e1n en la base del Social Marketing.<\/p>\n
Los medios digitales llegaron para permanecer y estamos apenas en el inicio de una revoluci\u00f3n que nos ir\u00e1 a obligar a una actualizaci\u00f3n continua y a tener un abordaje creativo de un futuro en el que la \u00fanica constante ser\u00e1 el cambio. <\/p>\n El impacto del Marketing Digital en las organizaciones. \u2022 \u00a0 \u00a0Ponencia: 30 a 90 minutos. <\/p>","protected":false},"excerpt":{"rendered":" O Marketing \u00e9 cada vez mais digital e as redes sociais est\u00e3o na base do Social Marketing. Os meios digitais vieram para ficar e estamos apenas no in\u00edcio de uma revolu\u00e7\u00e3o que nos vai obrigar a uma atualiza\u00e7\u00e3o cont\u00ednua e a ter uma abordagem criativa de um futuro em que a \u00fanica constante ser\u00e1 a…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","hentry","category-palestras-e-seminarios"],"_links":{"self":[{"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":10,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1929,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1929"}],"wp:attachment":[{"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filipecarrera.com\/es\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFilipe Carrera, es profesor en varias universidades de esta tem\u00e1tica, siendo coordinador del Pos-Grado en Marketing Digital del Instituto Portugu\u00eas de Adminstra\u00e7\u00e3o de Marketing (IPAM). Ha escrito Marketing Digital na Vers\u00e3o 2.0 (5\u00aa Edi\u00e7\u00e3o)<\/a>.<\/strong><\/p>\n<\/h4>\n
T\u00f3picos<\/strong><\/h4>\n
\n\u2022 \u00a0 \u00a0Permission marketing.
\n\u2022 \u00a0 \u00a0el e-mail Marketing.
\n\u2022 \u00a0 \u00a0Publicidad segmentada
\n\u2022 \u00a0 \u00a0Social Media: Facebook, Twitter, Linkedin, YouTube...
\n\u2022 \u00a0 \u00a0Comunicaci\u00f3n multimedia: Podcasting y Vodcasting.
\n\u2022\u00a0\u00a0\u00a0 Realidad aumentada
\n\u2022 \u00a0 \u00a0Search Engine Marketing.
\n\u2022 \u00a0 \u00a0Google Adwords.
\n\u2022 \u00a0 \u00a0Facebook Ads.
\n\u2022 \u00a0 \u00a0Las Relaciones P\u00fablicas 2.0.
\n\u2022 \u00a0 \u00a0Online Reputation Management).
\n\u2022 \u00a0 \u00a0El Marketing viral.
\n\u2022 \u00a0 \u00a0El Marketing M\u00f3vil.
\n\u2022 \u00a0 \u00a0Crowdsoursing.
\n\u2022 \u00a0 \u00a0La evaluaci\u00f3n de las acciones de Marketing Digital.<\/p>\nFormatos<\/strong><\/h4>\n
\n\u2022 \u00a0 \u00a0Seminario: 1,5 a 3 horas.
\n\u2022 \u00a0 \u00a0Taller: 3 a 12 horas.
\n\u2022 \u00a0 \u00a0Formaci\u00f3n-Acci\u00f3n: Intervenci\u00f3n personalizada en que el aprendizaje se procesa a trav\u00e9s del an\u00e1lisis y resoluci\u00f3n de problemas reales.
\n\u2022 \u00a0 \u00a0Coaching: Intervenci\u00f3n individualizada.<\/p>\n