{"id":1126,"date":"2025-03-18T15:21:29","date_gmt":"2025-03-18T15:21:29","guid":{"rendered":"https:\/\/gold-goshawk-665448.hostingersite.com\/?p=1126"},"modified":"2025-06-04T10:22:52","modified_gmt":"2025-06-04T10:22:52","slug":"social-marketing-digital-marketing-2-0-marketing-in-the-age-of-social","status":"publish","type":"post","link":"https:\/\/filipecarrera.com\/en\/2025\/03\/18\/social-marketing-digital-marketing-2-0-marketing-in-the-age-of-social\/","title":{"rendered":"Social Marketing \u2013 \u201cDigital Marketing 2.0, Marketing in the Age of Social."},"content":{"rendered":"<p>The digital means are here to stay, and we are only at the beginning of a revolution.<\/p>\n<p>Digital media is here to stay and we are only at the beginning of a revolution that is going to require continuous updating, and to have a creative approach to a future in which the only constant is change.<br \/>\nFilipe Carrera is a professor at various universities in this field, being the coordinator of the Postgraduate Degree in Digital Marketing at IPAM. He wrote to the <strong><a href=\"https:\/\/filipecarrera.com\/en\/marketing-digital-na-versao-2-0-o-que-nao-pode-ignorar-5a-edicao\/\">Marketing Digital na Vers\u00e3o 2.0 (5\u00aa Edi\u00e7\u00e3o)<\/a>.<\/strong><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>Topics<\/strong><\/h4>\n<p>\u2022 \u00a0 \u00a0The impact of Digital Marketing for organizations.<br \/>\n\u2022 \u00a0 \u00a0Permission marketing.<br \/>\n\u2022 \u00a0 \u00a0e-mail Marketing.<br \/>\n\u2022 \u00a0 \u00a0Targeted advertising.<br \/>\n\u2022 \u00a0 \u00a0Social Media: Facebook, Twitter, Linkedin, YouTube,...<br \/>\n\u2022 \u00a0 \u00a0Communication, media-Podcasting, and Vodcasting.<br \/>\n\u2022 \u00a0 \u00a0Augmented reality.<br \/>\n\u2022 \u00a0 \u00a0Search Engine Marketing.<br \/>\n\u2022 \u00a0 \u00a0Google Adwords.<br \/>\n\u2022 \u00a0 \u00a0Facebook Ads.<br \/>\n\u2022 \u00a0 \u00a0Public Relations 2.0.<br \/>\n\u2022 \u00a0 \u00a0Online Reputation Management.<br \/>\n\u2022 \u00a0 \u00a0Viral Marketing.<br \/>\n\u2022 \u00a0 \u00a0Mobile Marketing.<br \/>\n\u2022 \u00a0 \u00a0Crowdsoursing.<br \/>\n\u2022 \u00a0 \u00a0Review Digital Marketing.<\/p>\n<h4><strong>Formats<\/strong><\/h4>\n<p>\u2022 \u00a0 \u00a0Keynote: 30 to 90 minutes.<br \/>\n\u2022 \u00a0 \u00a0Seminar: 1.5 to 3 hours.<br \/>\n\u2022 \u00a0 \u00a0Workshop: 3 to 12 hours.<br \/>\n\u2022 \u00a0 \u00a0Action-Training: Customize intervention where the learning experience is created by analyzing and solving real issues.<br \/>\n\u2022 \u00a0 \u00a0Coaching: Individual approach.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>O Marketing \u00e9 cada vez mais digital e as redes sociais est\u00e3o na base do Social Marketing. Os meios digitais vieram para ficar e estamos apenas no in\u00edcio de uma revolu\u00e7\u00e3o que nos vai obrigar a uma atualiza\u00e7\u00e3o cont\u00ednua e a ter uma abordagem criativa de um futuro em que a \u00fanica constante ser\u00e1 a&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","hentry","category-palestras-e-seminarios"],"_links":{"self":[{"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":10,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1929,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1929"}],"wp:attachment":[{"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filipecarrera.com\/en\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}