The digital means are here to stay, and we are only at the beginning of a revolution. This revolution will challenge us to update continuously and to have a creative approach in a future where the only certain thing is change.
Filipe Carrera is a professor of Digital Marketing in several universities and coordinator of the Post-Grade leader course in Portugal for Digital Marketing. He wrote Marketing Digital na Versão 2.0 (only available in Portuguese).
• The impact of digital marketing on organizations.
• Permission marketing.
• E-mail marketing.
• Targeted advertising.
• Social Media: Facebook, Twitter LinkedIn, YouTube…
• Multimedia communication: Podcasting and Vodcasting.
• Augmented reality.
• Search Engine Marketing (SEM).
• Google Ads.
• Facebook Ads.
• Public Relations 2.0.
• Online Reputation Management.
• Viral Marketing.
• Mobile Marketing.
• Crowdsourcing.
• Evaluation of digital marketing campaigns.
• Keynote: 30 to 90 minutes.
• Seminar: 1.5 to 3 hours.
• Workshop: 3 to 12 hours.
• Action-Training: Customize intervention where the learning experience is created by analyzing and solving real issues.
• Coaching: Individual approach.
