This book is available in the best book stores in Portugal.

- Video in English presenting the book

- Marketing Digital 2.0 in Facebook

About the book:

This book is for the reader who wants to know how he can use the digital media (Internet, cellular, etc.) to generate and to grow business, but at the same time doesn’t want to lose time with theory and useless technical language. That is, he wants to know in a very short and simple way how to start to use the new technologies that are available.

For a better understanding of the subject, the structural changes that are happening in terms of consumer behaviour and the way companies are performing are one of the focuses of this book.

Because the speed of the technological and behavioural changes is big, the book has a virtual community that works as a virtual companion of the book, which is available at Facebook, this is a space of interactivity between readers and the author, where is possible to find more information about the subjects that are dealt with this book and get useful resources in multiple formats.


Edições Sílabo 2009
N.º of pages: 226
Format: 17 x 24 cm
ISBN: 978-972-618-531-4
EAN: 9789726185314