Social Marketing – “Digital Marketing 2.0 – The Marketing on the Social Era”
The digital means are here to stay and we are only in the beginning of a revolution that with challenge us to continuously update and to have a creative approach of a future where the only certain thing is change.
Filipe Carrera, is a professor of Digital Marketing in several universities and coordinator of the Post-Grade leader course in Portugal about Digital Marketing. He wrote a book Marketing Digital na Versão 2.0 (only available in Portuguese).
• The impact of Digital Marketing on organizations. • Permission marketing. • E-mail Marketing. • Targeted advertising. • Social Media: Facebook, Twitter Linkedin, YouTube… • Multimedia comunication: Podcasting and Vodcasting. • Augmented reality. • Search Engine Marketing. • Google Adwords. • Facebook Ads. • Public Relations 2.0. • Online Reputation Management. • Viral Marketing. • Mobile Marketing. • Crowdsoursing. • Evaluation of digital marketing campaigns.
• Keynote: 30 to 90 minutes. • Seminar: 1.5 to 3 hours. • Workshop: 3 to 12 hours. • Action-Training: Customize intervention where the learning experience is created through the analysis and solving of of real issues. • Coaching: Individual approach.